COMMAND CENTER | ALL SYSTEMS NOMINAL

7 AI Engines. One Mission: Your ROAS.

Samson-AI deploys a symphony of specialized optimization engines that work 24/7 to maximize your ad performance. Each engine handles a specific aspect of campaign optimization using cutting-edge algorithms.

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ECONOMIC
SENTINEL
CONTROL
GENERATIVE
STRATEGIC
SHAPLEY
SEMANTIC
ENGINE_01 ACTIVE
UPTIME: 99.97%

Economic Engine

Budget Scaling & Optimization

The Economic Engine uses polynomial regression to model the relationship between ad spend and revenue. It fits a quadratic curve to your historical data to find the optimal budget level where profit is maximized.

ALGORITHM Polynomial Regression (Degree 2)
MIN R-SQUARED 0.60 for confident recommendations
UPDATE FREQUENCY Every 6 hours
DATA REQUIREMENT 14+ days of spend data
Budget Optimization Saturation Detection Profit Maximization
economic_engine.algorithm
// Polynomial Regression Model
Revenue = B0 + B1*Spend + B2*Spend^2
// Normal Equations
B = (X'X)^-1 X'y
// Optimal Budget Calculation
optimal_spend = -B1 / (2 * B2)
if B2 < 0:
return optimal_spend // Concave curve found
else:
return "No saturation detected"
ENGINE_02 GUARDIAN
KILLS TODAY: 12

Sentinel Engine

Kill Switch & Budget Protection

The Sentinel Engine uses Sequential Probability Ratio Testing (SPRT) combined with a proprietary "Bleed Score" to identify and stop underperforming ads before they waste your budget. Protects high-value "Assist King" ads from premature termination.

ALGORITHM SPRT + Bleed Score Hybrid
P0 THRESHOLD Account 30-day CVR (expected)
P1 THRESHOLD P0 * 0.5 (unacceptable)
BLEED LIMIT 3x Target CPA before kill
SPRT Testing Dynamic Thresholds Assist King Protection
sentinel_engine.algorithm
// Dynamic SPRT Thresholds
p0 = account_30day_cvr
p1 = p0 * 0.5
// Bleed Score Calculation
bleed_score = budget_consumed / allowed_burn
// Kill Decision
if bleed_score > 1.0 AND !is_assist_king:
if sprt_ratio < lower_bound:
return "KILL"
else:
return "CONTINUE"
ENGINE_03 ACTIVE
PID OUTPUT: 1.23

Control Engine

PID Bid Pacing & Stabilization

Applies classical control theory (PID controller) to bid management. Prevents oscillation and overshooting by using proportional, integral, and derivative terms with anti-windup protection to maintain smooth, optimal bid adjustments.

ALGORITHM PID Controller with Anti-Windup
Kp (PROPORTIONAL) 0.15 (tuned per account)
Ki (INTEGRAL) 0.02
Kd (DERIVATIVE) 0.05
PID Controller Anti-Windup Smooth Pacing
control_engine.algorithm
// PID Controller Formula
Output = Kp*e + Ki*integral(e) + Kd*de/dt
// Error Calculation
e = target_cpa - current_cpa
// Anti-Windup Clamping
if output > max_bid_change:
integral_term = 0 // Reset windup
output = max_bid_change
ENGINE_04 ACTIVE
CREATIVES QUEUED: 8

Generative Engine

Creative Fatigue Detection & Swap

Monitors creative performance using Vision API for visual analysis. Detects fatigue patterns before performance degrades and automatically queues replacement creatives. Uses VAM (Visual Attention Metrics) scoring to predict fatigue.

ALGORITHM CTR Decay + Vision API Analysis
FATIGUE THRESHOLD -15% CTR decline over 3 days
REPLACEMENT BUFFER 48 hours before swap
VAM SCORING 0-100 visual attention score
Vision API VAM Scoring Auto-Swap
generative_engine.algorithm
// Fatigue Detection
fatigue_score = CTR_delta / exposure_days
// VAM Score Calculation
vam = vision_api.analyze(creative)
attention_score = vam.saliency * vam.contrast
// Swap Decision
if fatigue_score < -0.15:
queue_replacement()
return "SWAP_PENDING"
ENGINE_05 ACTIVE
GOLDILOCKS ZONES: 3

Strategic Engine

Goldilocks Zone Targeting

Finds the "sweet spot" audience segments - not too broad (wasted spend), not too narrow (limited scale). Analyzes segment efficiency across multiple dimensions to identify Goldilocks zones for optimal reach-to-conversion ratios.

ALGORITHM Multi-Dimensional Efficiency Scoring
ZONE FORMULA Reach * CVR / Cost
MIN AUDIENCE SIZE 100K (for statistical significance)
MAX AUDIENCE SIZE 5M (to avoid dilution)
Goldilocks Zones Segment Analysis Efficiency Scoring
strategic_engine.algorithm
// Goldilocks Zone Calculation
zone_score = (reach * cvr) / cpm
// Zone Classification
if audience_size < 100K:
return "TOO_NARROW"
if audience_size > 5M:
return "TOO_BROAD"
if zone_score > threshold:
return "GOLDILOCKS"
ENGINE_06 NEW
ASSIST KINGS: 4

Shapley Attribution Engine

Game Theory Multi-Touch Attribution

Uses game-theoretic Shapley values to fairly distribute conversion credit across all touchpoints. Identifies ads that assist conversions even without last-click credit. Classifies ads as Assist Kings, Closers, or Parasites.

ASSIST KING - High removal effect, low direct ROAS
CLOSER - High position, high direct ROAS
PARASITE - Low removal effect, claims credit
Shapley Values Removal Effect Assist Detection
shapley_engine.algorithm
// Shapley Value Calculation
for each coalition S not containing ad:
phi += [|S|!(n-|S|-1)!/n!] * [v(S+{ad}) - v(S)]
// Removal Effect
removal_effect = 1 - (value_without / value_with)
// Classification
if removal_effect > 0.3 AND direct_roas < 1:
return "ASSIST_KING"
if direct_roas > 2 AND avg_position < 3:
return "CLOSER"
ENGINE_07 NEW
EMBEDDINGS: 1,247

Semantic Similarity Engine

Pre-Launch Creative Validation

Converts ad copy into 1536-dimensional vectors using OpenAI embeddings. Compares new ads against your historical winners and losers to predict performance before launch. Prevents launching ads similar to known failures.

ALGORITHM Cosine Similarity on Embeddings
EMBEDDING MODEL text-embedding-3-small (1536d)
REJECT THRESHOLD > 0.85 similarity to loser
WARNING THRESHOLD > 0.70 similarity to loser
OpenAI Embeddings Cosine Similarity Pre-Launch Validation
semantic_engine.algorithm
// Cosine Similarity Formula
Similarity(A, B) = (A . B) / (||A|| x ||B||)
// Pre-Launch Validation
new_embed = openai.embed(new_ad_text)
for loser in loser_embeddings:
sim = cosine_sim(new_embed, loser)
if sim > 0.85:
return "REJECT"
if sim > 0.70:
return "WARNING"
for winner in winner_embeddings:
if cosine_sim(new_embed, winner) > 0.70:
return "PROMISING"
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